7-figure ecommerce brands
Acquisition Costs Are Rising.
Customers Aren't Coming Back.
We build retention systems to increase your repeat purchase rate and LTV. In other words, we fix the second problem so you don't need to worry about the first.
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Retention Reality
Most DTC brands have the basics in place.
Retention Reality
Most DTC brands have the basics in place.
Flows are live. Campaigns go out weekly. Pop-ups capture emails. Maybe SMS is ticking along.
On the surface, it looks fine. But structure without strategy won't get you very far.
Most retention setups are built on assumptions, not on actual customer behaviour. Nobody's asked why people buy once and disappear. Where they drop off. What would make them come back.
The result? A bunch of touchpoints with no clear purpose. Tactics without a system. Email revenue that looks decent in Klaviyo but isn't actually moving repeat purchase rate or LTV.
And if you’re only measure of success is Klaviyo's attributed revenue, you're optimising for a metric that's easily manipulated - not the retention outcomes that actually matter.
The problem isn't how many emails you’re sending. It’s the strategy behind it.
That's where we come in.
Flows are live. Campaigns go out weekly. Pop-ups capture emails. Maybe SMS is ticking along.
On the surface, it looks fine. But structure without strategy won't get you very far.
Most retention setups are built on assumptions, not on actual customer behaviour. Nobody's asked why people buy once and disappear. Where they drop off. What would make them come back.
The result? A bunch of touchpoints with no clear purpose. Tactics without a system. Email revenue that looks decent in Klaviyo but isn't actually moving repeat purchase rate or LTV.
And if you’re only measure of success is Klaviyo's attributed revenue, you're optimising for a metric that's easily manipulated - not the retention outcomes that actually matter.
The problem isn't how many emails you’re sending. It’s the strategy behind it.
That's where we come in.
First-Time vs. Returning Attributed Revenue
First-Time Customer
£157,014.63
31.0%
vs. £119,859.90 previous period
Returning Customer
£276,993.88
75.3%
vs. £157,970.44 previous period
First-Time vs. Returning Attributed Revenue
First-Time Customer
£157,014.63
31.0%
vs. £119,859.90 previous period
Returning Customer
£276,993.88
75.3%
vs. £157,970.44 previous period
First-Time vs. Returning Attributed Revenue
First-Time Customer
£157,014.63
31.0%
vs. £119,859.90 previous period
Returning Customer
£276,993.88
75.3%
vs. £157,970.44 previous period
First-Time vs. Returning Attributed Revenue
First-Time Customer
£157,014.63
31.0%
vs. £119,859.90 previous period
Returning Customer
£276,993.88
75.3%
vs. £157,970.44 previous period
Interviews
Why Our Clients Stick Around
Interviews
Why Our Clients Stick Around
I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.
Bruno Mustone,
Founder, ClearO2
I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.
Bruno Mustone,
Founder, ClearO2
I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.
Bruno Mustone,
Founder, ClearO2
I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.
Bruno Mustone,
Founder, ClearO2
We tried various agencies, various contractors, and hadn't seen any particular changes. Nothing was setting the world on fire.. The results have been amazing. Nothing short of amazing
Lucy Anderson
Founder, WooWoo
We tried various agencies, various contractors, and hadn't seen any particular changes. Nothing was setting the world on fire.. The results have been amazing. Nothing short of amazing
Lucy Anderson
Founder, WooWoo
We tried various agencies, various contractors, and hadn't seen any particular changes. Nothing was setting the world on fire.. The results have been amazing. Nothing short of amazing
Lucy Anderson
Founder, WooWoo
Services
What We Actually Do
We don't just 'manage your email'. We take full ownership of your retention channels - strategy, execution, optimisation, reporting. Think of us as an extension of your in-house team, not just a vendor.
Services
What We Actually Do
We don't just 'manage your email'. We take full ownership of your retention channels - strategy, execution, optimisation, reporting. Think of us as an extension of your in-house team, not just a vendor.
Strategy & System Design
We audit your current setup, identify revenue leaks, and build a retention roadmap tailored to your product and customer lifecycle. No cookie-cutter templates.
Flow Architecture & Optimisation
We build (or rebuild) your complete flow architecture. 8-12 automations covering the full customer journey from acquisition to retention. Then we continuously test and improve them - timing, copy, offers, segmentation.
Campaign Planning & Execution
Strategic campaign calendars that balance promotional and value-driven content. No more scrambling for what to send next. We write the copy, design the layout, segment the audience, and manage the schedule.
Reporting & Attribution
Clear, honest reporting on what actually matters: repeat purchase rate, customer lifetime value, retention cohorts - not just Klaviyo's inflated attributed revenue. You'll know exactly how retention is impacting your bottom line.
Designs
Some of Our Work
Designs
Some of Our Work
How we work
Our Process
How we work
Our Process
Phase
01
01
01
Audit & Strategy
We start with a deep dive into your current setup:
Full flow audit (what's working, what's leaking revenue)
List health and segmentation analysis
Customer lifecycle mapping
Retention metrics baseline (LTV, repeat rate, churn)
Then we build a prioritised roadmap based on what will move the needle fastest.
Phase
01
Audit & Strategy
We start with a deep dive into your current setup:
Full flow audit (what's working, what's leaking revenue)
List health and segmentation analysis
Customer lifecycle mapping
Retention metrics baseline (LTV, repeat rate, churn)
Then we build a prioritised roadmap based on what will move the needle fastest.
Phase
02
02
02
Build & Implement
Month 1 is about getting the fundamentals right:
Rebuild or optimise core flows
Design and deploy new popup/signup forms
Establish campaign calendar and content strategy
Set up proper segmentation and reporting dashboards
Everything is built with testing and iteration in mind from day one.
Phase
02
Build & Implement
Month 1 is about getting the fundamentals right:
Rebuild or optimise core flows
Design and deploy new popup/signup forms
Establish campaign calendar and content strategy
Set up proper segmentation and reporting dashboards
Everything is built with testing and iteration in mind from day one.
Phase
03
03
03
Optimise & Scale
Once foundations are in place, we focus on compounding improvements:
A/B testing on flows (timing, copy, offers)
Content and messaging experimentation
Zero-party data collection
SMS/WhatsApp integration and coordination with email
This is where retention becomes a genuine growth lever
Phase
03
Optimise & Scale
Once foundations are in place, we focus on compounding improvements:
A/B testing on flows (timing, copy, offers)
Content and messaging experimentation
Zero-party data collection
SMS/WhatsApp integration and coordination with email
This is where retention becomes a genuine growth lever
Ongoing
Ongoing
Ongoing
Reporting & Communication
Throughout the engagement, we maintain consistent communication and performance tracking
Weekly campaign execution and review
Monthly performance reports (LTV, repeat rate, cohort analysis)
Rapid response times (you're not waiting days for answers)
Regular strategy calls to align on priorities and next steps
You always know what's happening, what's working, and what's next.
Ongoing
Reporting & Communication
Throughout the engagement, we maintain consistent communication and performance tracking
Weekly campaign execution and review
Monthly performance reports (LTV, repeat rate, cohort analysis)
Rapid response times (you're not waiting days for answers)
Regular strategy calls to align on priorities and next steps
You always know what's happening, what's working, and what's next.
Why Us
How we're different
You work directly with the founder
This isn't an agency where you get handed off to a junior account manager. I'm your main contact, managing strategy and overseeing execution. You get rapid responses, consistent quality, and speak to someone who's accountable for the outcome.
We focus on retention metrics that matter
We don't promise "3x email revenue in 90 days" because Klaviyo's attributed revenue is easy to manipulate. We focus on what actually grows your business: repeat purchase rate, customer lifetime value, retention cohorts, and profit. If those improve, email revenue follows.
No long-term lock-ins
We work on rolling monthly engagements. If it's not working, you're not stuck. But our clients tend to stick around because the work speaks for itself.
Why Us
How we're different
You work directly with the founder
This isn't an agency where you get handed off to a junior account manager. I'm your main contact, managing strategy and overseeing execution. You get rapid responses, consistent quality, and speak to someone who's accountable for the outcome.
We focus on retention metrics that matter
We don't promise "3x email revenue in 90 days" because Klaviyo's attributed revenue is easy to manipulate. We focus on what actually grows your business: repeat purchase rate, customer lifetime value, retention cohorts, and profit. If those improve, email revenue follows.
No long-term lock-ins
We work on rolling monthly engagements. If it's not working, you're not stuck. But our clients tend to stick around because the work speaks for itself.
Why Us
How we're different
You work directly with the founder
This isn't an agency where you get handed off to a junior account manager. I'm your main contact, managing strategy and overseeing execution. You get rapid responses, consistent quality, and speak to someone who's accountable for the outcome.
We focus on retention metrics that matter
We don't promise "3x email revenue in 90 days" because Klaviyo's attributed revenue is easy to manipulate. We focus on what actually grows your business: repeat purchase rate, customer lifetime value, retention cohorts, and profit. If those improve, email revenue follows.
No long-term lock-ins
We work on rolling monthly engagements. If it's not working, you're not stuck. But our clients tend to stick around because the work speaks for itself.
Feedback
Reviews from Clients
Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable
Bruno Mustone
Founder, ClearO2
Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable
Bruno Mustone
Founder, ClearO2
Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable
Bruno Mustone
Founder, ClearO2
Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable
Bruno Mustone
Founder, ClearO2
A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.
Naomi Murphy
Marketing Manager, Solar Buddies
A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.
Naomi Murphy
Marketing Manager, Solar Buddies
A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.
Naomi Murphy
Marketing Manager, Solar Buddies
A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.
Naomi Murphy
Marketing Manager, Solar Buddies
Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.
Fran Gresswell
Founder, Riviera Iced Tea
Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.
Fran Gresswell
Founder, Riviera Iced Tea
Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.
Fran Gresswell
Founder, Riviera Iced Tea
Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.
Fran Gresswell
Founder, Riviera Iced Tea
Let’s Talk Retention
If retention feels like an afterthought, let's have a conversation.
Book a call. We'll review your current setup, talk through what's possible, and if we think we can help, we'll map out how that could look.
Book A Call
FAQ
Frequently Asked Questions
Will this work for my niche?
Retention isn't just for consumables brands. Whether you sell supplements, fashion, homewares, or anything else - if you want customers to come back, we can help.
The strategy just looks different. Consumables focus on replenishment timing. Fashion focuses on seasonal drops and new arrivals. Homewares might focus on occasion-based purchasing and gift cycles.
We tailor the approach to your customer behavior and purchase patterns. If retention matters to your business, we can build the system for it.
Will this work for my niche?
Retention isn't just for consumables brands. Whether you sell supplements, fashion, homewares, or anything else - if you want customers to come back, we can help.
The strategy just looks different. Consumables focus on replenishment timing. Fashion focuses on seasonal drops and new arrivals. Homewares might focus on occasion-based purchasing and gift cycles.
We tailor the approach to your customer behavior and purchase patterns. If retention matters to your business, we can build the system for it.
Will this work for my niche?
Retention isn't just for consumables brands. Whether you sell supplements, fashion, homewares, or anything else - if you want customers to come back, we can help.
The strategy just looks different. Consumables focus on replenishment timing. Fashion focuses on seasonal drops and new arrivals. Homewares might focus on occasion-based purchasing and gift cycles.
We tailor the approach to your customer behavior and purchase patterns. If retention matters to your business, we can build the system for it.
What size brands do you work with?
What size brands do you work with?
What size brands do you work with?
What's the minimum commitment?
What's the minimum commitment?
What's the minimum commitment?
How quickly will I see results?
How quickly will I see results?
How quickly will I see results?
Do you guarantee specific results?
Do you guarantee specific results?
Do you guarantee specific results?
What do you need from us to get started?
What do you need from us to get started?
What do you need from us to get started?
How is this different from other email agencies?
How is this different from other email agencies?
How is this different from other email agencies?
What does this cost?
What does this cost?
What does this cost?