7-figure ecommerce brands

Acquisition Costs Are Rising.
Customers Aren't Coming Back.

We build retention systems to increase your repeat purchase rate and LTV. In other words, we fix the second problem so you don't need to worry about the first.

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Retention Reality

Most DTC brands have the basics in place.

Flows are live. Campaigns go out weekly. Pop-ups capture emails. Maybe SMS is ticking along.

On the surface, it looks fine. But structure without strategy won't get you very far.

Most retention setups are built on assumptions, not on actual customer behaviour. Nobody's asked why people buy once and disappear. Where they drop off. What would make them come back.

The result? A bunch of touchpoints with no clear purpose. Tactics without a system. Email revenue that looks decent in Klaviyo but isn't actually moving repeat purchase rate or LTV.

And if you’re only measure of success is Klaviyo's attributed revenue, you're optimising for a metric that's easily manipulated - not the retention outcomes that actually matter.

The problem isn't how many emails you’re sending. It’s the strategy behind it.

That's where we come in.

Flows are live. Campaigns go out weekly. Pop-ups capture emails. Maybe SMS is ticking along.

On the surface, it looks fine. But structure without strategy won't get you very far.

Most retention setups are built on assumptions, not on actual customer behaviour. Nobody's asked why people buy once and disappear. Where they drop off. What would make them come back.

The result? A bunch of touchpoints with no clear purpose. Tactics without a system. Email revenue that looks decent in Klaviyo but isn't actually moving repeat purchase rate or LTV.

And if you’re only measure of success is Klaviyo's attributed revenue, you're optimising for a metric that's easily manipulated - not the retention outcomes that actually matter.

The problem isn't how many emails you’re sending. It’s the strategy behind it.

That's where we come in.

First-Time vs. Returning Attributed Revenue

First-Time Customer

£157,014.63

31.0%

vs. £119,859.90 previous period

Returning Customer

£276,993.88

75.3%

vs. £157,970.44 previous period

First-Time vs. Returning Attributed Revenue

First-Time Customer

£157,014.63

31.0%

vs. £119,859.90 previous period

Returning Customer

£276,993.88

75.3%

vs. £157,970.44 previous period

First-Time vs. Returning Attributed Revenue

First-Time Customer

£157,014.63

31.0%

vs. £119,859.90 previous period

Returning Customer

£276,993.88

75.3%

vs. £157,970.44 previous period

Interviews

Why Our Clients Stick Around

I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.

Bruno Mustone,

Founder, ClearO2

I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.

Bruno Mustone,

Founder, ClearO2

I’ve had no bad experiences with Louis at all in the time that I've spent with him and I have had many, many, many bad experiences with other agencies.

Bruno Mustone,

Founder, ClearO2

We tried various agencies, various contractors, and hadn't seen any particular changes. Nothing was setting the world on fire. The results have been amazing. Nothing short of amazing.

Lucy Anderson

Founder, WooWoo

We tried various agencies, various contractors, and hadn't seen any particular changes. Nothing was setting the world on fire. The results have been amazing. Nothing short of amazing.

Lucy Anderson

Founder, WooWoo

Services

What We Actually Do

We don't just 'manage your email'. We take full ownership of your retention channels - strategy, execution, optimisation, reporting. Think of us as an extension of your in-house team, not just a vendor.

Strategy & System Design

We audit your current setup, identify revenue leaks, and build a retention roadmap tailored to your product and customer lifecycle. No cookie-cutter templates.

Flow Architecture & Optimisation

We build (or rebuild) your complete flow architecture. 8-12 automations covering the full customer journey from acquisition to retention. Then we continuously test and improve them - timing, copy, offers, segmentation.

Campaign Planning & Execution

Strategic campaign calendars that balance promotional and value-driven content. No more scrambling for what to send next. We write the copy, design the layout, segment the audience, and manage the schedule.

Reporting & Attribution

Clear, honest reporting on what actually matters: repeat purchase rate, customer lifetime value, retention cohorts - not just Klaviyo's inflated attributed revenue. You'll know exactly how retention is impacting your bottom line.

Designs

Some of Our Work

How we work

Our Process

Phase

01

01

01

Audit & Strategy

We start with a deep dive into your current setup:

Full flow audit (what's working, what's leaking revenue)

List health and segmentation analysis

Customer lifecycle mapping

Retention metrics baseline (LTV, repeat rate, churn)

Then we build a prioritised roadmap based on what will move the needle fastest.

Phase

01

Audit & Strategy

We start with a deep dive into your current setup:

Full flow audit (what's working, what's leaking revenue)

List health and segmentation analysis

Customer lifecycle mapping

Retention metrics baseline (LTV, repeat rate, churn)

Then we build a prioritised roadmap based on what will move the needle fastest.

Phase

02

02

02

Build & Implement

Month 1 is about getting the fundamentals right:

Rebuild or optimise core flows

Design and deploy new popup/signup forms

Establish campaign calendar and content strategy

Set up proper segmentation and reporting dashboards

Everything is built with testing and iteration in mind from day one.

Phase

02

Build & Implement

Month 1 is about getting the fundamentals right:

Rebuild or optimise core flows

Design and deploy new popup/signup forms

Establish campaign calendar and content strategy

Set up proper segmentation and reporting dashboards

Everything is built with testing and iteration in mind from day one.

Phase

03

03

03

Optimise & Scale

Once foundations are in place, we focus on compounding improvements:

A/B testing on flows (timing, copy, offers)

Content and messaging experimentation

Zero-party data collection

SMS/WhatsApp integration and coordination with email

This is where retention becomes a genuine growth lever

Phase

03

Optimise & Scale

Once foundations are in place, we focus on compounding improvements:

A/B testing on flows (timing, copy, offers)

Content and messaging experimentation

Zero-party data collection

SMS/WhatsApp integration and coordination with email

This is where retention becomes a genuine growth lever

Ongoing

Ongoing

Ongoing

Reporting & Communication

Throughout the engagement, we maintain consistent communication and performance tracking

Weekly campaign execution and review

Monthly performance reports (LTV, repeat rate, cohort analysis)

Rapid response times (you're not waiting days for answers)

Regular strategy calls to align on priorities and next steps

You always know what's happening, what's working, and what's next.

Ongoing

Reporting & Communication

Throughout the engagement, we maintain consistent communication and performance tracking

Weekly campaign execution and review

Monthly performance reports (LTV, repeat rate, cohort analysis)

Rapid response times (you're not waiting days for answers)

Regular strategy calls to align on priorities and next steps

You always know what's happening, what's working, and what's next.

Why Us

Why Us

How we're different

You work directly with the founder

This isn't an agency where you get handed off to a junior account manager. I'm your main contact, managing strategy and overseeing execution. You get rapid responses, consistent quality, and speak to someone who's accountable for the outcome.

We focus on retention metrics that matter

We don't promise "3x email revenue in 90 days" because Klaviyo's attributed revenue is easy to manipulate. We focus on what actually grows your business: repeat purchase rate, customer lifetime value, retention cohorts, and profit. If those improve, email revenue follows.

No long-term lock-ins

We work on rolling monthly engagements. If it's not working, you're not stuck. But our clients tend to stick around because the work speaks for itself.

Why Us

Why Us

How we're different

You work directly with the founder

This isn't an agency where you get handed off to a junior account manager. I'm your main contact, managing strategy and overseeing execution. You get rapid responses, consistent quality, and speak to someone who's accountable for the outcome.

We focus on retention metrics that matter

We don't promise "3x email revenue in 90 days" because Klaviyo's attributed revenue is easy to manipulate. We focus on what actually grows your business: repeat purchase rate, customer lifetime value, retention cohorts, and profit. If those improve, email revenue follows.

No long-term lock-ins

We work on rolling monthly engagements. If it's not working, you're not stuck. But our clients tend to stick around because the work speaks for itself.

Feedback

Reviews from Clients

  • Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable

    Bruno Mustone

    Founder, ClearO2

  • Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable

    Bruno Mustone

    Founder, ClearO2

  • Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable

    Bruno Mustone

    Founder, ClearO2

  • Working with Louis was an immediate yes for me because I could tell he was going to work on the project, I could tell he's very switched on, and obviously with his background as well he's very very intelligent and knowledgeable

    Bruno Mustone

    Founder, ClearO2

  • A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.

    Naomi Murphy

    Marketing Manager, Solar Buddies

  • A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.

    Naomi Murphy

    Marketing Manager, Solar Buddies

  • A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.

    Naomi Murphy

    Marketing Manager, Solar Buddies

  • A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend them.

    Naomi Murphy

    Marketing Manager, Solar Buddies

  • Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.

    Fran Gresswell

    Founder, Riviera Iced Tea

  • Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.

    Fran Gresswell

    Founder, Riviera Iced Tea

  • Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.

    Fran Gresswell

    Founder, Riviera Iced Tea

  • Had a really great experience with Summiteer Media when I needed help with my Klaviyo and email marketing flows. Louis is a great guy, super responsive and helped solve our issues quickly. It's evident they're super knowledgeable on the D2C landscape. Highly recommend.

    Fran Gresswell

    Founder, Riviera Iced Tea

Let’s Talk Retention

If retention feels like an afterthought, let's have a conversation.

Book a call. We'll review your current setup, talk through what's possible, and if we think we can help, we'll map out how that could look.

Book A Call

FAQ

Frequently Asked Questions

Will this work for my niche?

Retention isn't just for consumables brands. Whether you sell supplements, fashion, homewares, or anything else - if you want customers to come back, we can help.

The strategy just looks different. Consumables focus on replenishment timing. Fashion focuses on seasonal drops and new arrivals. Homewares might focus on occasion-based purchasing and gift cycles.

We tailor the approach to your customer behavior and purchase patterns. If retention matters to your business, we can build the system for it.

What size brands do you work with?

What's the minimum commitment?

How quickly will I see results?

Do you guarantee specific results?

What do you need from us to get started?

How is this different from other email agencies?

What does this cost?