Case study
Solar Buddies
Children's sun care
Solar Buddies makes a refillable roll-on applicator that lets kids put on their own sun cream, and sells in the UK, Europe, the US and Canada. We took over their email in August 2025, six months before their busiest season.
- revenue from returning customers
- +126%
- spent per order by returning customers
- +49%
- email sign-ups
- +57%
Before we started
Solar Buddies does most of its year between April and July, so the emails that go out in those months matter most.
When we started, one campaign a week went out, and only to UK customers. Subscribers in the US and Canada weren't getting campaigns at all, and only a handful of basic flows were running.
- campaigns, sent to UK customers only
- 1 a week
- campaigns sent to US and Canadian subscribers
- 0
- of revenue came from returning customers in the 2025 season
- 14%
What we did
We took over in August 2025, which gave us six months to rebuild everything before the 2026 sun season.
Emails for every market
We split sending into the UK and Europe, and the US and Canada, so customers in every market now hear from the brand.
Flows rebuilt from scratch
Welcome emails, browse, cart and checkout reminders, post-purchase emails, birthday emails and a sunset flow, all rebuilt for both regions.
A reminder to top up
A resupply flow reminds parents when their sun cream is likely to be running low, and brings back customers who haven't reordered.
Planned around the season
The quieter months go on sun-safety advice and growing the list, so that when the weather turns, offers and launches reach people who already know the brand.
Emails parents want to read
Most campaigns help with a real problem first: why kids resist sun cream, the spots people miss, and why it still matters on cloudy days.
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What changed
+126%
revenue from returning customers
+49%
spent per order by returning customers
+57%
email sign-ups
+122%
email revenue over the season
+52%
orders from returning customers
−72%
spam complaints per email, with unsubscribes down 43%, while sending three times as many campaign emails
In Naomi's words
A huge asset to our email marketing. We're always aligned. His reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend him.
Naomi MurphyMarketing Manager, Solar BuddiesMore case studies
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Let's look at your setup.
Book a call and we'll go through your current setup, talk about what's possible, and if I think we can help, map out what working together would look like.
Free call. If I don't think we can help, I'll tell you.
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