Case study
WooWoo
Intimate care and body care
WooWoo makes intimate care, hair removal and body care, and sells in the UK, the US, Canada and Australia. We took over their email in May 2025, after they'd tried several agencies and contractors without much change.
- revenue from returning customers
- +78%
- orders from returning customers
- +143%
- pop-up sign-up rate
- +94%
Before we started
WooWoo had a big email list, but most of it wasn't hearing from them. Campaigns went out often, but a UK campaign reached only about 3,000 people.
The list itself was shrinking, and new customers rarely came back: about 1 in 30 placed a second order within 90 days.
- people reached by a typical UK campaign
- 3,100
- subscribers lost, net, in the 18 months before we started
- −2,000
- new customers ordered again within 90 days
- 1 in 30
What we did
We took over in May 2025 and rebuilt the account over the first few months. Results built from there, and November 2025 to April 2026 was the strongest stretch.
A quiz on the pop-up
Before new visitors get their discount, a short quiz asks what they're shopping for. The welcome series follows their answer, with the founder's story, product guides and reviews matched to what they came for.
Flows for every stage
Browse, cart and checkout reminders, post-purchase emails for first, second and VIP orders, resupply reminders and a win-back, all rebuilt from scratch, with versions for each region.
Waking up the old list
We planned a re-engagement series of several emails for subscribers who'd stopped opening, and it brought more than 20,000 of them back. A sunset flow now stops emailing anyone who goes quiet again.
A cleaner design
We redesigned the emails around WooWoo's playful look, with reviews, press mentions and a note from the founder built in.
Emails worth opening
Most campaigns lead with something useful or timely before the product: chafing before the London Marathon, or a smear test reminder on International Women's Day.
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What changed
+78%
revenue from returning customers
+143%
orders from returning customers
+94%
pop-up sign-up rate
+106%
email revenue in our first six months
10×
people reached by a typical UK campaign
+16,600
net new subscribers in 18 months, on top of the 20,000+ brought back by the re-engagement series
In Lucy's words
We tried various agencies, various contractors, and hadn't seen any particular changes. Nothing was setting the world on fire. The results have been amazing. Nothing short of amazing.
Lucy AndersonFounder, WooWoo
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Let's look at your setup.
Book a call and we'll go through your current setup, talk about what's possible, and if I think we can help, map out what working together would look like.
Free call. If I don't think we can help, I'll tell you.
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