Case studies

What each brand's email looked like when we started, what we changed, and what happened to repeat purchases. Pick a brand to read the full story.

Solar Buddies · Children's sun care
- +126% revenue from returning customers
- +49% spent per order by returning customers
- +57% email sign-ups
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+126%
revenue from returning customers
Their customers are parents trying to get sun cream on reluctant kids. We built the emails around that daily routine, from the first summer to the top-up reminder, and returning customers spent more each order.
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ClearO2 · Canned supplemental oxygen
- +98% monthly revenue from returning customers
- +24% new customers placing a second order within a year
- +28% lifetime value of a new customer in their first year
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+98%
monthly revenue from returning customers
People buy ClearO2 for energy, focus or their skin. We stopped sending everyone the same emails and built a journey for each, embedding habits and routines that give them a reason to come back.
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WooWoo · Intimate care and body care
- +78% revenue from returning customers
- +143% orders from returning customers
- +94% pop-up sign-up rate
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+78%
revenue from returning customers
Intimate care is part of people's routine, but WooWoo's customers rarely came back. We built the emails around those routines and each customer's reasons for buying, and returning orders more than doubled.
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